Maintaining company culture is the big challenge for 2021

One of the biggest challenges for HR leaders in 2021 is set to be maintaining company culture, according to research.*

Over two fifths (43%) of HR leaders said that keeping a strong company culture alive will be their single biggest challenge in 2021. With organisations continuing to work virtually and developing new hybrid working arrangements, ensuring both existing employees and new starters buy-in to your companies values is going to especially challenging.

“Company culture is absolutely key to employee motivation and business performance, so it’s not surprising that HR leaders are thinking about it. This year, many have focused on the fun stuff – virtual games, gifts and surprises – but this is only part of the picture and organisations need to see every employee interaction as an opportunity to forge new hybrid working cultures.

“Given hybrid working is here to stay, delivering a consistent digital experience for employees regardless of location should be top of the list. This will require HR to think more strategically about how to bring the physical and digital elements of the workplace together and look at how each employee touchpoint can help to capture, foster and embed organisational culture.” Comments Ivan Harding, CEO & Co-Founder at Applaud.

In addition to keeping the company culture alive, HR leaders noted a number of other key challenges they’ve experienced in shifting to a digital employee experience during the pandemic: not being able to notice when employees are struggling with their mental health as easily (31%), onboarding employees remotely (24%) and keeping up with a very high level of questions and requests (21%).

Can you relate to the challenges other HR professionals are experiencing? Take our Digital Employee Experience Audit and get tactical recommendations for your long-term HR strategy in addition to an assessment of your digital employee experience against industry benchmarks.




Research from Applaud*


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Published January 12, 2021 / by Ivan Harding