Applaud was founded in 2008 by Ivan Harding and Duncan Casemore, driven by a mission to create HR technology that focused completely on the employee. Both Ivan and Duncan began their decades of HR software experience as part of Oracle’s HR development team, giving them an in-depth, unique understanding of integrating enterprise HR technology.
Our clients are a new breed of HR, who care about employees having positive experiences with HR technology, and who see the business benefits that this brings. We work with the most forward-thinking, employee-focused organizations across the globe, from The National Trust to Fly Dubai and Estée Lauder Companies.
We are consumers, just like everyone else. To bring the worlds of consumer and employee technology closer together, we are purposefully pioneering, opening up the latest innovations and consumer tech trends like AI and chatbots to organizations. The way we work is output orientated and we strive to put both our employees and the businesses we work with at the forefront of HR technology. Want to join our team? Visit Applaud at work.
We’re all gadget-obsessed, but people always come first, technology second, because it’s consumer expectations that set our technology standards.
Ivan Harding is the Chief Executive Officer at Applaud. He is also a member of the company's board of directors. Ivan has worked in the HR Technology sector for over 20 years, starting life in IBM before moving onto the Oracle Development team, where he reached Director level. Prior to co-founding Applaud in 2008, Ivan worked with a number of large, global companies, helping them get the most out of their HR Technology investment. Ivan holds a Bachelor's and Master's Degree in Mathematics from the University of Southampton, UK
Duncan co-founded Applaud and has served as our Chief Technology Officer and as a member of our board of directors since February 2010. Prior to founding Applaud, Duncan spent 10 years advising organizations on enterprise HR technology deployment, and before that worked in Oracle's own HR Development team building out their core HCM products. Duncan holds a BSc degree in Computing and Business.
Hari is the Vice President of Operations at Applaud. He is a member of the company's board of directors and heads up Applaud's operations in India, overseeing development work, support and customer projects. Hari started his career with Oracle, reaching the position of Development Manager culminating in a role working with Oracle's new cloud applications. Hari holds a Master’s degree in Computer Science and is a PMI certified PMP Professional.
Martin Hucker is the Chief Revenue Officer at Applaud. Also a member of the board of directors, he is responsible for driving global sales for the business. Martin has over 25 years of experience within the Enterprise Software and SAAS market, with the last 12 years focused on driving sales and partnerships for a diverse set of start-up businesses within the HR, E-commerce, Financial, and Technology space. Before Applaud, Martin worked for Concentra, Tealeaf, IBM, Powa, Ariba, and Bull Information Systems.
Rachel James is the Marketing Director at Applaud, responsible for elevating the brand and creating market demand. With international experience spanning Asia, the Middle East, and Europe, she brings a global perspective to our product offering and an acute awareness of widespread market trends. Rachel has been integral to the launch and growth of start-up, scale-up, and enterprise SAAS businesses in the events, HR, and travel industry. You can read articles and insights from Rachel on our blog and her LinkedIn page.